Ex model turned designer, Alex Elliot started her career in front of the camera, combining modelling with completing an MA in Modern Languages from Edinburgh University.
Her BA in Fashion (Saint Martins and Ravensbourne) came later, and she has since designed for high end brands such as Burberry and DKNY Jeans, and high street names such as Fred Perry, Farah and the Arcadia Group, living and working in London, Barcelona, Singapore and Hong Kong
In 2015, following 10 years of personal practice, she qualified as a yoga teacher, and in 2018, she went independent, starting her own label. She is now building both a brand (elliot.) and a new way of life, where aligning her own values of personal health, wellbeing and environmental good practice form the foundation for everything she does.